Sports Travel Zone

2027 Travel

Rose Bowl and Rose Parade

Friday, January 1, 2027

Event
Rose Bowl and Rose Parade
When
Friday, January 1, 2027
Venue
Rose Bowl Stadium
City
Pasadena, California

What does a Rose Bowl and Rose Parade travel package include?

A package built around the Doubletree Marina del Rey covers hotel nights, private roundtrip transportation from LAX, and a reserved grandstand seat for the Tournament of Roses Parade. Game and Parade packages add a reserved seat inside the Rose Bowl and a pre-game fan experience. Airfare is not included, and payment is a $500 per person deposit followed by one remaining balance due October 15, 2026.

Rose Bowl, Pasadena

The Rose Bowl Game and the Rose Parade, based out of one hotel

New Year's Day in Pasadena starts with floats on Colorado Boulevard at dawn and ends with kickoff at the Rose Bowl in the afternoon. You can do one or both, from one base.

The Tournament of Roses Parade and the Rose Bowl Game have shared New Year's Day in Pasadena for more than a century, and the parade alone still calls itself the Granddaddy of Them All for a reason. Our packages are built around the Doubletree by Hilton Marina del Rey, about twenty minutes from LAX and about the same distance from the parade route and the stadium. Pick the parade on its own or add the game, choose two nights or three, and let the private transportation handle the early mornings and the traffic. Every package runs on one deposit and one balance due date, not a drawn-out payment plan, which makes it easier to budget for a trip that only happens once a year.

At a glance

  • Based at the Doubletree Marina del Rey for the whole stay, about twenty minutes from LAX
  • Private roundtrip airport transportation included in every package
  • Reserved grandstand seating on the Rose Parade route, not a curbside scramble
  • Game and Parade packages add reserved seating inside the Rose Bowl
  • Three-night packages include a morning at the Float Decorating Barns before the parade
  • One deposit and one balance due date, no second installment to track
  • Quad-share pricing keeps the per-person cost down for families and groups

How it works

An advisor, not a checkout

01

You inquire

Tell us the event, your group, and what you want out of the trip. No checkout, no pressure.

02

We plan it

We match you to the right package and seating, hold the rooms, and tell you honestly what it takes.

03

You go

Tickets, hotel, and transfers are handled. You show up and enjoy the event.

Packages

Ways to do it

Real published rates, per person. Airfare is separate, and final pricing depends on occupancy, hotel, and seating tier.

Value

Parade Only, 2 night

Doubletree Marina del Rey · Marina del Rey, Los Angeles

From $985 per person, based on four guests sharing a room

  • 2 nights at the Doubletree Marina del Rey
  • Reserved grandstand seating for the Rose Parade on West Colorado Boulevard
  • Post-parade float viewing
  • Post-parade lunch at a Pasadena restaurant
  • Grab-and-go breakfast on parade morning, hotel breakfast the next day
  • Roundtrip private transportation from LAX and to all scheduled activities
  • Rose Parade souvenir program, credential and lanyard
  • Hotel wi-fi and on-site staff support

Deposit is $500 per person. The remaining balance is due in full on October 15, 2026.

Ask about this package
Value

Parade Only, 3 night

Doubletree Marina del Rey · Marina del Rey, Los Angeles

From $1,165 per person, based on four guests sharing a room

  • 3 nights at the Doubletree Marina del Rey
  • Float Decorating Barns admission the morning before the parade
  • Reserved grandstand seating for the Rose Parade on West Colorado Boulevard
  • Post-parade float viewing and lunch at a Pasadena restaurant
  • Daily breakfast, including grab-and-go on parade morning
  • Roundtrip private transportation from LAX and to all scheduled activities
  • Rose Parade souvenir program, credential and lanyard
  • Hotel wi-fi and on-site staff support

Deposit is $500 per person. The remaining balance is due in full on October 15, 2026.

Ask about this package
Featured

Game and Parade, 2 night

Doubletree Marina del Rey · Marina del Rey, Los Angeles

From $1,795 per person, based on four guests sharing a room

  • 2 nights at the Doubletree Marina del Rey
  • Reserved grandstand seating for the Rose Parade on West Colorado Boulevard
  • Reserved endzone seating for the Rose Bowl Game
  • Pre-game fan experience at the stadium
  • Grab-and-go breakfast on game and parade day, hotel breakfast the next day
  • Roundtrip private transportation from LAX and to all scheduled activities
  • Hotel wi-fi and on-site staff support

Deposit is $500 per person. The remaining balance is due in full on October 15, 2026.

Ask about this package
Premium

Game and Parade, 3 night

Doubletree Marina del Rey · Marina del Rey, Los Angeles

From $1,895 per person, based on four guests sharing a room

  • 3 nights at the Doubletree Marina del Rey
  • Float Decorating Barns admission the morning before the parade
  • Reserved grandstand seating for the Rose Parade on West Colorado Boulevard
  • Reserved endzone seating for the Rose Bowl Game
  • Pre-game fan experience at the stadium
  • Daily breakfast, including grab-and-go on game and parade day
  • Roundtrip private transportation from LAX and to all scheduled activities
  • Hotel wi-fi and on-site staff support

Deposit is $500 per person. The remaining balance is due in full on October 15, 2026.

Ask about this package
Premium

Premium and Private Group

Doubletree Marina del Rey or an upgraded Los Angeles property · Marina del Rey or greater Los Angeles

Priced on your call quoted to your group and dates

  • Upgraded stadium seating closer to the sideline
  • A private-group version of the itinerary for eight or more
  • The Los Angeles city tour and San Antonio Winery tasting and lunch as an added day
  • Extra hotel nights before or after the trip
  • A dedicated planner handling deposits, rooming lists and changes for the whole group

Priced to your group size and dates. Deposit and balance terms are confirmed when the quote is booked.

Ask about this package

Prices are per person from the current published rate and are confirmed on your call. Airfare is not included. Final pricing depends on occupancy, hotel, and seating tier.

The fine print, up front

What is included, what is not

What's included

  • Hotel nights at the Doubletree Marina del Rey
  • Roundtrip private transportation from LAX and to all scheduled activities
  • Reserved grandstand seating for the Rose Parade on packages that include the parade
  • Reserved seating for the Rose Bowl Game on Game and Parade packages
  • Breakfast each morning of the package, including grab-and-go on event day
  • Hotel wi-fi and on-site staff support throughout the trip

What's not included

  • Airfare to Los Angeles
  • Meals outside the itinerary
  • Gratuities
  • Personal expenses and incidentals
  • Travel insurance
  • Ticket and seating upgrades unless added to the package

The trip

Day by day

New Year's Eve Arrive and check in at the Doubletree Marina del Rey

Private transportation meets you at LAX and takes you straight to the hotel, with check-in around 3 p.m. Three-night packages spend the morning at the Float Decorating Barns watching the floats come together before the parade. The evening is open, with the marina's New Year's Eve activity nearby.

Included: Dinner on your own

New Year's Day, early Grandstand seats on Colorado Boulevard

It is an early start. Grab-and-go breakfast comes before a 5 a.m. departure, with the parade underway by 8 a.m. Your reserved grandstand seat on West Colorado Boulevard means you are set up with a clear view before the first float passes, not jockeying for a curb spot in the dark.

Included: Grab-and-go breakfast

New Year's Day, afternoon Kickoff at the Rose Bowl

On Game and Parade packages, the day continues straight from the parade route to the stadium, with a pre-game fan experience ahead of kickoff and your reserved endzone seat waiting. Transportation handles the return to the hotel once the final whistle blows.

Included: Lunch on parade-only packages

Departure Checkout and the ride back to LAX

A final breakfast at the hotel, checkout around noon, and a private shuttle back to the airport closes out the trip.

Included: Breakfast

What the ticket is

Seating and access

Rose Parade grandstand

Reserved bleacher seating

Elevated bleacher seats along West Colorado Boulevard with a clear line to the street. You claim your spot once and stay there instead of holding a curb position for hours before dawn.

Curbside parade viewing

Not included, self-arranged

The free alternative: standing room along the public stretches of the route. It costs nothing but means arriving well before sunrise to hold any kind of sightline, and there is no seat.

Rose Bowl endzone seating

Reserved stadium seating

A reserved seat inside a stadium that has hosted the game for over a century. It is an endzone view rather than a 50-yard-line seat, honest value rather than the premium sideline experience, with upgrades available toward the sideline for guests who want them.

FAQ

Questions people actually ask

What is the difference between the parade-only and Game and Parade packages?

Parade-only packages cover the hotel, transportation, and a reserved grandstand seat for the Tournament of Roses Parade. Game and Parade packages add a reserved seat inside the Rose Bowl and the pre-game fan experience, for a single New Year's Day that covers both events.

Do I need to know which teams are playing before I book?

No. The Rose Bowl's participating teams come from the College Football Playoff and are not confirmed until early December. The date, the hotel, and the seating are fixed regardless of matchup, so booking early locks in the trip before rates and availability tighten.

What is the difference between grandstand seating and watching from the curb?

A grandstand seat is a reserved, elevated spot you hold for the whole parade. Curbside viewing along the public route is free but unreserved, and holding a decent spot means arriving hours before sunrise with no seat once you get there.

When should I book?

As early as possible. Hotel rooms near the Rose Bowl and the parade route on New Year's weekend are limited, and the payment structure is built around locking your spot with a deposit well ahead of the trip.

Is airfare included?

No. You book your own flights into LAX, and private transportation takes over from there for the airport transfer and every scheduled activity.

How does payment work?

A $500 per person deposit books your spot. The remaining balance is due in full on October 15, 2026, as a single payment rather than a series of installments.

Booking and logistics

How does payment and the deposit work?

You reserve your package with a per-person deposit and pay the balance on a set schedule, with final payment typically due 60 days before departure. Deposits and payments are non-refundable and non-transferable, so we recommend travel insurance to protect what you pay. Your booking is transacted by a licensed tour operator whose full written terms govern your trip, and no payment is taken through this website. The full terms are on our legal and disclosures page.

Can you plan a trip for one person or a couple?

Yes. Package prices are quoted per person and depend on how many people share a room, so solo travelers and couples are quoted accordingly. Tell us your group and we will price it honestly.

Can you handle a large group?

Yes. We handle private groups, typically parties of eight or more, with dedicated coordination for the tickets, hotel, and logistics so everyone travels together smoothly.

Is Sports Travel Zone a legitimate, licensed agency?

Yes. We are a registered seller of travel, California CST 2155818-70 and Florida ST43282, a service of Early and Away Travel, LLC. Your booking is fulfilled by a licensed tour operator, and we earn a commission when you book.

What is your cancellation and refund policy?

Deposits and payments are non-refundable and non-transferable, and event tickets and hotel-only reservations are final once booked. If you cancel, any amount already paid cannot be refunded, which is why we strongly recommend travel insurance. If an event is postponed or cancelled, you receive updated tickets or a credit only to the extent the ticket or hotel vendor refunds the operator. The full terms are on our legal and disclosures page and are provided to you in writing before you book.

Why book with us

Registered seller of travel

California CST 2155818-70 and Florida ST43282. A licensed agency, not a marketplace.

A real advisor

You talk to a person who has done this, not a call center or a checkout form.

Fulfilled by a licensed operator

Your booking is handled by a licensed tour operator, with clear deposit and payment terms on your call.

More trips like this

Related events

Advisory, not a checkout

Talk it through before you book

These trips are easy to get wrong and expensive to get wrong. Start with a conversation.

Ask about Rose Bowl and Rose Parade

Rose Bowl Game and Rose Parade are registered trademarks of the Pasadena Tournament of Roses Association. Sports Travel Zone is not affiliated with, endorsed by, or officially connected in any way with the Pasadena Tournament of Roses Association, the venue, or its sponsors. Trademarked terms are used solely for descriptive purposes.